Phisalia, known as PHYSALIS FRANCHETI, is an herb of exuberant and rich leafage, impossible to control, due to its great strength. Its coloring outstands among the plants of a garden; it is also a Brazilian enterprise, created in 1974, that concentrates its activities on the manufacturing of child hygiene and market niches.

Presently, Phisalia Produtos de Beleza commercializes about 30 products, which pass through rigorous tests. Its main child lines are:
Banho de Bebê, Joanita Kids e Trá lá lá Kids.